CREATV Clickfunnels

ClickFunnels 101

What’s all the fuss about ClickFunnels…

Marketing funnels (also called sales funnels) are all the rage now. Not only is it a vital component of internet marketing, it’s something we specialize here at CREATV in doing. We can take the guesswork out of ClickFunnels for you and supply you with a funnel that’s ready to start capturing your leads! We will provide you with the funnel, the copy for the funnel, and facebook advertisement to make your funnel scale your business to new heights. We have different pricing structures in place and would love to go over our options with you.

You can barely read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.

What does ClickFunnels do?

ClickFunnels is an exclusive tool precisely designed to simplify the task of building sales funnels.

For many marketers, it has become their new best friend.

In this review, I take a detailed look at ClickFunnels — what it does, how it works, its strengths & weaknesses, and how it compares with the competition.

If you want to learn more about funnels, how to build them, and if ClickFunnels is the right product for you, read on.

But first, a bit of background…

What is a marketing funnel?

Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.

A conversion can be anything — from opting-in to a mailing list, or downloading a document, to attending a webinar, or making a purchase.

A funnel will usually inspire several different conversions along the way.

Often a funnel will incorporate several branches — upsells, down sells, and one-time offers — to maximize the profit from each customer.

Customers may be offered different things at different points, contingent upon the actions they take as they move through the funnel.

Funnels may be simple, or extremely complex and sophisticated, but at the end of the day, they are all about one thing — increasing conversions and profits.

Now you see why they are so prevalent!

Why do funnels work?

Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more acquainted with your brand, and develop confidence in you.

Envision walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.

It’s just not going to happen, is it…

The secret funnel formula

However, if you, first of all, offer them something of value — for little or no cost, they are much more likely to respond.

In fact, if they are your perfect customer, and you are offering them something of value to them for free, they are extremely likely to respond.

And they will think well of you thereafter. Because you’ve helped them.

They have now arrived in your funnel…

Now you have established your worth to them, and built some trust and rapport, you can start to offer them some chances to buy.

You might begin with a low-price offer, to get some commitment from them — to get them to buy into you — before you continue to offer them something higher priced.

If that is too much for them, you might then offer them a cheaper option (downsell).

But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).

That’s the basics of a sales funnel.

The value ladder

You start with a micro-commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their confidence in you cultivates you take them up an ascending value ladder.

This technique of doing business is not only extremely profitable, it’s also very ethical.

It is the antidote to many of the ills that afflict online marketing.

If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.

In fact, I would go so far as to say it is vital that you adopt these principles if your business is to survive in the future.

Because if you don’t, your competitors will…

What is ClickFunnels?

ClickFunnels is a tool specifically designed to help people implement sales funnels in their business.

A typical funnel will incorporate one or more opt-in pages, an email autoresponder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.

In the past, this would require you to have a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together.

ClickFunnels lets you do all of that on one platform.

This not only saves you a lot of money in buying all those different products and services, it also saves you the technical headache of trying to make a lot of disparate tools work together.

The funnel is the sine qua non (“without which, nothing”) of your online marketing activity.

Anything that is not part of (or contributing to) your funnel is basically useless!

ClickFunnels will let you create all your opt-in pages, sales pages, email sequences, membership areas, online training courses etc, and link them together to build your funnel — all in one, easy to use tool.

Final thoughts on ClickFunnels

ClickFunnels is an excellent product for building sales funnels.

It was designed from the ground up, purely for that one purpose, and so, of course, it does it very well.

It is not the cheapest product in the world ($97 basic level, $297 for all the bells and whistles), but it can save you the cost of several other products that you will no longer need, which may make it the cheaper option.

The whole purpose of ClickFunnels is to upsurge your profits. If you use it well, it will make you far more money than it costs you, so price shouldn’t be an issue. Particularly at the entry level (you can upgrade later).

There is also another huge benefit from using ClickFunnels, in addition to the product itself, that nobody talks about…

That is the education that you get along the way. Not just the product training, but the whole mindset that ClickFunnels is built around.

It saturates everything they do, and if you become a member of the ClickFunnels community, you will find it difficult to avoid raising your marketing game as you almost subconsciously absorb all these principles.

CREATV has been building funnels for our clients for a long time on top of offering them a website for our clients to make the best of both worlds. A well-maintained funnel and website paired together make for a beautiful combination. We’d love to help take the guesswork out of it for you and help you get the entire funnel process set up so you can start seeing leads come in today and generating higher producing profits immediately.

CREATV Analytics

How Valuable Google Analytics Is To Your Success

Do you track traffic to your website?

I’m often astonished by how little Google Analytics is used by the small business owners that I work with. Everyone knows the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often ignored, even though it’s a serious part of online marketing.

Using Google Analytics is vital because you need to regulate what is working! This is particularly significant with search engine optimization, since you’ll want to know what content is generating traffic and how that traffic is converting on your website.

Common Errors with Google Analytics

In my work with small business owners, I frequently see one of two faults with Google Analytics:

  • Google Analytics is not even set up. Typically, this is due to hiring a web developer who is not thoughtful about a website as a marketing tool, so they disregard to even install the necessary tracking code. This is a huge mistake, but regrettably, it’s one that I see repeatedly with small business websites.
  • Google Analytics is set up, but not used. In these cases, the Google Analytics tracking code has been installed, but no one is watching the data!

In one case, I worked with a patron whose developer made a enormous mistake that triggered stopping all traffic to their website (if you’re interested in the technical clarification, they restructured the website and redirected traffic away from the domain where the site had been). As you can see, months went by with zero traffic to the site. Because no one was checking Analytics, this went by overlooked. Opportunely, we were able to fix this situation but it is certainly not something that you want to have happen to you!

Setting up Google Analytics

Setting up Google Analytics on your website is quite laid-back. If I developed your site for you, this is already set up for you. Otherwise, you can use these steps:

  1. Sign up for an Analytics account by going to http://www.google.com/analytics/.
  2. Select “New Account,” add your website name and URL, and click the blue “Get Tracking ID” button. You’ll need to accept Google’s Terms of Service.
  3. If you’re using a WordPress website, you can then install the Google Analytics for WordPress plugin. You can then go to the plugin’s settings, select your new Analytics profile, and update your settings.

Note that you will maybe want to share this data with your promotion staff or online marketing consultant. To do so, you can just add them as a user on your Analytics account for this profile by clicking on the “Admin” button on the upper right-hand corner, selecting your profile, clicking on the “Users” button, and then selecting “New User.”

Gathering Data and Setting Goals

Having Google Analytics set up will allow you to gather useful data, such as:

  • Number of visitors to your site: find out how many people visit your website every day, every week, or every month.
  • Traffic sources: where did your visitors come from? Was it through an organic search on Google? Was it a recommendation from another website?
  • Keywords used: what keywords did users type in to find your site? This is priceless information, since it tells you two things: 1) what people are looking for online, and 2) what search terms Google is now associating with your site.
  • Pages being viewed: what are the most prevalent pages on your site? What are the least popular? Is there a good call-to-action on your popular pages? Can you advance the less popular pages so that more people will view them?
  • Bounce rate: how often do visitors visit only one page of your site? If a user lands on one page and hits the “back” button on their browser, this is considered a “bounce.” It’s generally not good for your website SEO because it proposes that users aren’t finding valuable content on your site.

Analytics also lets you to track goals on your website. Essentially, you can set a goal that you want to attain through your web marketing. Of course, if you’re selling something on your site you would track sales, but if you’re in the service industry, common goals might contain:

  • Users that fill out the contact form
  • Users that sign up for your newsletter
  • Users that click on your social media profiles
  • Users that participate with your content by spending more time on your site than the usual visitor
  • Users that engage with your content by reading more pages on your site than the average visitor

These goals will help you to recognize whether you’re generating leads, inspiring people to stay in touch, and engaging with current and potential clients. If you find that you’re not meeting your goals, then you’ll need to make some enhancements to your website or your content strategy (though usually, you’ll need to make improvements to both!).

By using Google Analytics, you will be able to do one of the most important things for online marketing: track what’s working and what’s not so that you can adjust! As you gather more data, you’ll be able to categorize what keywords, content, and referral sites are helping you to meet your goals. You can then tweak your approach to take advantage of those and to make improvements to the ones that aren’t working.