Storytelling has emerged as the way to communicate values and benefits within content. It’s also now becoming the standard for web design. Merging design aesthetic with messaging delivers a better user experience. One way brands are evolving into stories are those who have shifted from an “About Us” tab to an “Our Story” tab. This small messaging tweak opens big doors for web designers to create a warmer, more personable look and feel through custom design.

Storytelling has emerged as the way to communicate values and benefits within content. It’s also now becoming the standard for web design. Merging design aesthetic with messaging delivers a better user experience. One way brands are evolving into stories are those who have shifted from an “About Us” tab to an “Our Story” tab. This small messaging tweak opens big doors for web designers to create a warmer, more personable look and feel through custom design.