CREATV Website Manager

Why You Need a Website Manager

When the internet just began things were a lot different. You could hire a designer, design your website and be finished. The website you created would then sit on the internet and visitors would come in.

Flash forward to our day, websites need maintenance.

Managing a website in the modern online market is a job that requires an individual’s complete focus and attention to every detail. It can not be completed as well by the busy business owner because the roles of website manager are simply too broad. The vast range of different areas that need to be covered when managing a business website are from adding content to updating SEO and checking for technical issues.

Small online business owners often will avoid hiring a manager in hopes of saving their small business the added cost. But this is a mistake, and it puts their business in a large disadvantage compared to their competitors that have already invested in this particular service.

A website manager understand that content needs to flow perfectly on the website in question, while matching the target audience, driving traffic to the areas that change visitors to customers. The position of the website needs to be carefully selected as well. This is the last thing business owners want, a website that is overcrowded or full of information that it’s difficult for their traffic to maneuver around. Also, websites need to be updated often and fresh content is what will get your website higher in the rankings. A website manager will ensure that all of these areas are handled.

Online marketing is a very specific skill and it goes as deep as the words you choose to use on your website could ultimately impact your ranking in the search engines. A skilled website manager understands all of the complexities of SEO and with hiring the right website manager, they will regularly update your site to match different SEO requirements and ensure that your website is receiving the highest amount of traffic possible. A website manager lives and breathes everything web related and is able to determine what would make your website rise and what could be hindering it in the rankings as well. They are in tune with your competitors and are your advocate for your business in order to get ahead!

On top of the above, a website manager is also there to check for and fix any problems that might be apparent on your website. There are a vast amount of reasons why your website conversion rate might be low on your site. It could be a single image that’s turning visitors away or it may be your overall design and feel to the website. A manager will constantly assess and reassess your website and all of the details regularly making changes to make sure that your site delivers the optimal first impression!

A website manager is a vital service for any business owner. With an expert outsourcing company, businesses can get quality service at a price that matches their budget. 

CREATV Clickfunnels

ClickFunnels 101

What’s all the fuss about ClickFunnels…

Marketing funnels (also called sales funnels) are all the rage now. Not only is it a vital component of internet marketing, it’s something we specialize here at CREATV in doing. We can take the guesswork out of ClickFunnels for you and supply you with a funnel that’s ready to start capturing your leads! We will provide you with the funnel, the copy for the funnel, and facebook advertisement to make your funnel scale your business to new heights. We have different pricing structures in place and would love to go over our options with you.

You can barely read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.

What does ClickFunnels do?

ClickFunnels is an exclusive tool precisely designed to simplify the task of building sales funnels.

For many marketers, it has become their new best friend.

In this review, I take a detailed look at ClickFunnels — what it does, how it works, its strengths & weaknesses, and how it compares with the competition.

If you want to learn more about funnels, how to build them, and if ClickFunnels is the right product for you, read on.

But first, a bit of background…

What is a marketing funnel?

Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.

A conversion can be anything — from opting-in to a mailing list, or downloading a document, to attending a webinar, or making a purchase.

A funnel will usually inspire several different conversions along the way.

Often a funnel will incorporate several branches — upsells, down sells, and one-time offers — to maximize the profit from each customer.

Customers may be offered different things at different points, contingent upon the actions they take as they move through the funnel.

Funnels may be simple, or extremely complex and sophisticated, but at the end of the day, they are all about one thing — increasing conversions and profits.

Now you see why they are so prevalent!

Why do funnels work?

Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more acquainted with your brand, and develop confidence in you.

Envision walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.

It’s just not going to happen, is it…

The secret funnel formula

However, if you, first of all, offer them something of value — for little or no cost, they are much more likely to respond.

In fact, if they are your perfect customer, and you are offering them something of value to them for free, they are extremely likely to respond.

And they will think well of you thereafter. Because you’ve helped them.

They have now arrived in your funnel…

Now you have established your worth to them, and built some trust and rapport, you can start to offer them some chances to buy.

You might begin with a low-price offer, to get some commitment from them — to get them to buy into you — before you continue to offer them something higher priced.

If that is too much for them, you might then offer them a cheaper option (downsell).

But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).

That’s the basics of a sales funnel.

The value ladder

You start with a micro-commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their confidence in you cultivates you take them up an ascending value ladder.

This technique of doing business is not only extremely profitable, it’s also very ethical.

It is the antidote to many of the ills that afflict online marketing.

If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.

In fact, I would go so far as to say it is vital that you adopt these principles if your business is to survive in the future.

Because if you don’t, your competitors will…

What is ClickFunnels?

ClickFunnels is a tool specifically designed to help people implement sales funnels in their business.

A typical funnel will incorporate one or more opt-in pages, an email autoresponder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.

In the past, this would require you to have a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together.

ClickFunnels lets you do all of that on one platform.

This not only saves you a lot of money in buying all those different products and services, it also saves you the technical headache of trying to make a lot of disparate tools work together.

The funnel is the sine qua non (“without which, nothing”) of your online marketing activity.

Anything that is not part of (or contributing to) your funnel is basically useless!

ClickFunnels will let you create all your opt-in pages, sales pages, email sequences, membership areas, online training courses etc, and link them together to build your funnel — all in one, easy to use tool.

Final thoughts on ClickFunnels

ClickFunnels is an excellent product for building sales funnels.

It was designed from the ground up, purely for that one purpose, and so, of course, it does it very well.

It is not the cheapest product in the world ($97 basic level, $297 for all the bells and whistles), but it can save you the cost of several other products that you will no longer need, which may make it the cheaper option.

The whole purpose of ClickFunnels is to upsurge your profits. If you use it well, it will make you far more money than it costs you, so price shouldn’t be an issue. Particularly at the entry level (you can upgrade later).

There is also another huge benefit from using ClickFunnels, in addition to the product itself, that nobody talks about…

That is the education that you get along the way. Not just the product training, but the whole mindset that ClickFunnels is built around.

It saturates everything they do, and if you become a member of the ClickFunnels community, you will find it difficult to avoid raising your marketing game as you almost subconsciously absorb all these principles.

CREATV has been building funnels for our clients for a long time on top of offering them a website for our clients to make the best of both worlds. A well-maintained funnel and website paired together make for a beautiful combination. We’d love to help take the guesswork out of it for you and help you get the entire funnel process set up so you can start seeing leads come in today and generating higher producing profits immediately.

CREATV Analytics

How Valuable Google Analytics Is To Your Success

Do you track traffic to your website?

I’m often astonished by how little Google Analytics is used by the small business owners that I work with. Everyone knows the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often ignored, even though it’s a serious part of online marketing.

Using Google Analytics is vital because you need to regulate what is working! This is particularly significant with search engine optimization, since you’ll want to know what content is generating traffic and how that traffic is converting on your website.

Common Errors with Google Analytics

In my work with small business owners, I frequently see one of two faults with Google Analytics:

  • Google Analytics is not even set up. Typically, this is due to hiring a web developer who is not thoughtful about a website as a marketing tool, so they disregard to even install the necessary tracking code. This is a huge mistake, but regrettably, it’s one that I see repeatedly with small business websites.
  • Google Analytics is set up, but not used. In these cases, the Google Analytics tracking code has been installed, but no one is watching the data!

In one case, I worked with a patron whose developer made a enormous mistake that triggered stopping all traffic to their website (if you’re interested in the technical clarification, they restructured the website and redirected traffic away from the domain where the site had been). As you can see, months went by with zero traffic to the site. Because no one was checking Analytics, this went by overlooked. Opportunely, we were able to fix this situation but it is certainly not something that you want to have happen to you!

Setting up Google Analytics

Setting up Google Analytics on your website is quite laid-back. If I developed your site for you, this is already set up for you. Otherwise, you can use these steps:

  1. Sign up for an Analytics account by going to http://www.google.com/analytics/.
  2. Select “New Account,” add your website name and URL, and click the blue “Get Tracking ID” button. You’ll need to accept Google’s Terms of Service.
  3. If you’re using a WordPress website, you can then install the Google Analytics for WordPress plugin. You can then go to the plugin’s settings, select your new Analytics profile, and update your settings.

Note that you will maybe want to share this data with your promotion staff or online marketing consultant. To do so, you can just add them as a user on your Analytics account for this profile by clicking on the “Admin” button on the upper right-hand corner, selecting your profile, clicking on the “Users” button, and then selecting “New User.”

Gathering Data and Setting Goals

Having Google Analytics set up will allow you to gather useful data, such as:

  • Number of visitors to your site: find out how many people visit your website every day, every week, or every month.
  • Traffic sources: where did your visitors come from? Was it through an organic search on Google? Was it a recommendation from another website?
  • Keywords used: what keywords did users type in to find your site? This is priceless information, since it tells you two things: 1) what people are looking for online, and 2) what search terms Google is now associating with your site.
  • Pages being viewed: what are the most prevalent pages on your site? What are the least popular? Is there a good call-to-action on your popular pages? Can you advance the less popular pages so that more people will view them?
  • Bounce rate: how often do visitors visit only one page of your site? If a user lands on one page and hits the “back” button on their browser, this is considered a “bounce.” It’s generally not good for your website SEO because it proposes that users aren’t finding valuable content on your site.

Analytics also lets you to track goals on your website. Essentially, you can set a goal that you want to attain through your web marketing. Of course, if you’re selling something on your site you would track sales, but if you’re in the service industry, common goals might contain:

  • Users that fill out the contact form
  • Users that sign up for your newsletter
  • Users that click on your social media profiles
  • Users that participate with your content by spending more time on your site than the usual visitor
  • Users that engage with your content by reading more pages on your site than the average visitor

These goals will help you to recognize whether you’re generating leads, inspiring people to stay in touch, and engaging with current and potential clients. If you find that you’re not meeting your goals, then you’ll need to make some enhancements to your website or your content strategy (though usually, you’ll need to make improvements to both!).

By using Google Analytics, you will be able to do one of the most important things for online marketing: track what’s working and what’s not so that you can adjust! As you gather more data, you’ll be able to categorize what keywords, content, and referral sites are helping you to meet your goals. You can then tweak your approach to take advantage of those and to make improvements to the ones that aren’t working.

CREATV SEO

The Top SEO Myths Right Now

When businesses are looking to turn their website into a lead generation tool, we constantly recommend a search engine optimization (SEO) stratagem. Why? Because you can’t produce new leads with a website if prospects can’t find it when they are searching online. However, we’ve found that a lot of people have a bad taste in their mouth about SEO and are afraid it’s going to turn-off potential visitors to their website.

The Anxiety With SEO

In some ways, this is logical and very true. There are a lot of inexperienced developers and digital marketers out there who don’t know how to correctly implement SEO so that it advances the user experience. Furthermore, there are folks out there who still think that the short-term gains of black hat SEO are worth the long-term significances. It never is. Google and Bing black-list websites that frequently partake in black hat SEO.

Justifiably, marketers can have a damaging view of search engine optimization, so we are pleased to explain the real worth of SEO, how to implement it properly, and disperse any of the myths surrounding SEO. Below are five common myths that we hear.

  1. You Can Only Optimize a Page for One Keyword

This myth may have been true about five years ago, but it’s not essentially the case anymore. The search engines have perfected and extended their algorithms so now they comprehend that connected keywords will logically appear on the same page of a website. As such, a webpage or blog can rank for numerous diverse, connected terms.

For example, if a business offers software design and development, when they discuss software design, development-related terms will often naturally appear in the text because they are so closely connected. Likewise, a firm that offers “regulatory compliance consulting” and “state filings” amenities will naturally create webpages or blogs that have both key terms on the page and search engines will identify the terms are obviously related and can rank the same page for two different terms.

The forewarning here is that it’s characteristically ideal to emphasize on one chief keyword and then have one or two secondary, related keywords. The keywords must be related in order to potentially rank in search engine results pages (SERPs).

  1. Keyword Stuffing Still Works

The powers that be at major search engines, like Google and Bing, have said repeatedly when they roll out new algorithm updates that they are concentrating on the user knowledge and cultivating search for users. It’s significant that they said for users and not for businesses. For this very reason, keyword stuffing (the practice of overcrowding one keyword into a blog post or webpage as many times as possible to the point of making the content tough to read) will work briefly and then will tank the rankings. Why? Because it creates an awful user experience.

You’ve likely experienced a website that stuffs the heck out of keywords to the point that it’s irritating. It makes the content tough to read and the website begins to look spammy or untrustworthy. Most users will rebound off a site with keyword stuffing and won’t return. It doesn’t take the search engines long to categorize this user behavior and ding the website’s rankings.

  1. Site Visitors Will Be Turned Off by SEO Efforts

We’d like to bust this myth right now. When SEO is done properly, it should improve the user experience, not detract from it. This is one of the main reasons it is so important to work with a reputable SEO firm. Reputable firms understand that the goal of SEO is to get the right content in front of the right user at the right time. This does not mean driving a ton of useless traffic to a website by capitalizing on the top search terms. It means that a website or blog should be optimized for relevant search terms that ideal clients or prospects are searching.

When it comes to lead generation on a website, the focus should always be quality over quantity. For this reason, proper search engine optimization efforts will focus on the right traffic, not the maximum volume of traffic. SEO efforts should be transparent to site visitors because it will help direct them to the right content without yelling at them (ahem, keyword stuffing).

  1. SEO Takes Too Long to Work

Again, this myth may have been true five years ago but is basically false today. Yes, SEO can take about three to six months to start showing substantial results, but it can also start showing improvements within a month of implementation. It all is contingent on expectations. Nothing excessive was built in one day. And nothing with staying power was launched overnight.

If three months is “too long” for a business to wait to start seeing significant results, then it’s vital to implement a SEM strategy as well. Pay-per-click (PPC) campaigns on platforms like Google AdWords or Bing Ads are a great companion to SEO since they tend to get results rapidly, depending on the budget due.

  1. The Longer the Text, the Better

This one is complicated, but we still say it’s a myth because it doesn’t work in all circumstances. There are reports that say longer text is better for rankings, while other reports say that pages with 500 or so words are ideal. There isn’t any real agreement. Eventually, it is contingent on the business, the industry, and you may have guessed, the end user. Does the end user have time to read 2,000-words blog posts? Is the content so technical that it needs at least 3,000 words? Can you cover the fundamentals in 500 words? What works for one business may not work for another. It’s best to follow an average of about 500 or so words and expand/shorten as needed. If the text is long enough to provide the right amount of data for the end user, you can’t go wrong.

SEO: The Right Way

When it comes to SEO, there are some rules that firms should do and should not do. Then there is a more fluid area of best practices that are recommended, but are somewhat flexible to accommodate and improve the user experience. We continually recommend that businesses work with a vetted, trustworthy SEO firm that can show demonstrated results. We also caution businesses to be skeptical when a firm promises big results that seem too good to be true. Concentrating on the needs of the end user and their experience is always a winning resolution.

CREATV SEO

How CREATV Views SEO

Search Engine Optimization is at the heart of what we do at CREATV.  Owning a website without carrying out SEO is like having a car with no motor:  It may sit there, simply existing, but it will not get anywhere.

SEO BY THE NUMBERS

According to Internet Live Stats and Search Engine Land– a prominent tech publication, there is over 40,000 search queries every second on Google, which amounts to over 3.5 billion searches per day. In 2017, the corporation stated that there are have been over 2 trillion queries in the past year!  That amounts to lost opportunity for owners of websites not utilizing SEO.

Common Issues Stemming from a Website That Lacks SEO

  • Stagnant web traffic
  • Low sales
  • Your website casts a very small net
  • Potential customers who search for a service or product you offer will not find you
  • Missed chance from not exploiting the most common way customers discover businesses online

————

With so many Internet-enabled devices and web browsers on the marketplace, it’s never been more significant for a company’s website to be well-suited with all browsers, formats and screen sizes. CREATV will help you pilot the new terrain of responsive web design by allowing all your potential customers to effortlessly navigate your website towards key decision points.

If you want to rank on Google, be certain that your mobile-friendliness will be recorded and factored in when ranking your site.

If your site has been underperforming, a common culprit could be that your site is not mobile responsive. Google’s mobile-friendly score is now biased more heavily than ever when defining your ranking because of the dramatic shift towards mobile web traffic. Analysis has confirmed that more than 95 percent of relative price searches performed by customers is presently coming from mobile devices. As more people are merging the use of search engines with their mobile devices, policies from tech companies have shifted towards conforming higher towards filling these browsing behaviors.

If you have an account with Twitter, Facebook, Google plus, LinkedIn and Pinterest among other social media platforms, keep going. You could miss out on an eccentric chance to modify the statistics for your business. Social media has today turned to be a challenging pillar of marketing that cannot be overlooked. The newest statistics show that more than 2 billion people make use of it in some form. Social media is in fact revolving to be the main channel of communication.

Social media is a very valuable business tool. It can assist you in reaching out for likely customers within a specific setting and is very critical for preserving your base of clientele. Social media marketing (SMM) is demonstrating to be a cost-effective approach and different tactics for marketing and advertising are exploited on the diverse platforms available. It denotes to the practice that contains boosting traffic to your website or gaining online attention via social media sites. You do not need to know them all and how each of them work, as we at CREATV provide a skilled and seasoned specialist to handle all your needs in social media marketing.

—-

We are a Las Vegas based professional and experienced E-commerce web design and marketing agency. We have helped numerous small businesses with increasing their e-commerce business.

Here at CREATV we are devoted to satisfying your eCommerce development needs and handing over to you the full ability to relish in all the perks that come with owning an online store. We talk to individuals and business owners to identify their desires and goals. We treat each client as a unique case and work to implement their vision. We consult with you at no cost and offer competitive pricing and premium value as compared to other web agencies. Our designs are contemporary and up to date with the newest trends in web coding and visual appeal. We give our clients flexibility in how they would like to run their site– we can create practical automation or provide you with one-on-one training on how to manage goods and inventory. Once a project is finished, the keys are given over to you at launch time and you are in full ownership of your store. We do offer maintenance plans for those that would like to focus on the bigger tasks, while we handle the smaller ones.