If Instagram had existed back in ’95, this gloriously grainy, clunky work of art is how it might have looked. Whippersnappers of today don’t know how good they’ve got it.
Marketing funnels (also called sales funnels) are all the rage now. Not only is it a vital component of internet marketing, it’s something we specialize here at CREATV in doing. We can take the guesswork out of ClickFunnels for you and supply you with a funnel that’s ready to start capturing your leads! We will provide you with the funnel, the copy for the funnel, and facebook advertisement to make your funnel scale your business to new heights. We have different pricing structures in place and would love to go over our options with you.
You can barely read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.
ClickFunnels is an exclusive tool precisely designed to simplify the task of building sales funnels.
For many marketers, it has become their new best friend.
In this review, I take a detailed look at ClickFunnels — what it does, how it works, its strengths & weaknesses, and how it compares with the competition.
If you want to learn more about funnels, how to build them, and if ClickFunnels is the right product for you, read on.
But first, a bit of background…
Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their first engagement with your brand (cold prospects), through a number of steps that are intended to result in one or more conversions.
A conversion can be anything — from opting-in to a mailing list, or downloading a document, to attending a webinar, or making a purchase.
A funnel will usually inspire several different conversions along the way.
Often a funnel will incorporate several branches — upsells, down sells, and one-time offers — to maximize the profit from each customer.
Customers may be offered different things at different points, contingent upon the actions they take as they move through the funnel.
Funnels may be simple, or extremely complex and sophisticated, but at the end of the day, they are all about one thing — increasing conversions and profits.
Now you see why they are so prevalent!
Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more acquainted with your brand, and develop confidence in you.
Envision walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.
It’s just not going to happen, is it…
However, if you, first of all, offer them something of value — for little or no cost, they are much more likely to respond.
In fact, if they are your perfect customer, and you are offering them something of value to them for free, they are extremely likely to respond.
And they will think well of you thereafter. Because you’ve helped them.
They have now arrived in your funnel…
Now you have established your worth to them, and built some trust and rapport, you can start to offer them some chances to buy.
You might begin with a low-price offer, to get some commitment from them — to get them to buy into you — before you continue to offer them something higher priced.
If that is too much for them, you might then offer them a cheaper option (downsell).
But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).
That’s the basics of a sales funnel.
You start with a micro-commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their confidence in you cultivates you take them up an ascending value ladder.
This technique of doing business is not only extremely profitable, it’s also very ethical.
It is the antidote to many of the ills that afflict online marketing.
If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.
In fact, I would go so far as to say it is vital that you adopt these principles if your business is to survive in the future.
Because if you don’t, your competitors will…
ClickFunnels is a tool specifically designed to help people implement sales funnels in their business.
A typical funnel will incorporate one or more opt-in pages, an email autoresponder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.
In the past, this would require you to have a website, hosting, an autoresponder service, landing page software, split-testing software, membership site software, and probably a host of designers and programmers to cobble the whole lot together.
ClickFunnels lets you do all of that on one platform.
This not only saves you a lot of money in buying all those different products and services, it also saves you the technical headache of trying to make a lot of disparate tools work together.
The funnel is the sine qua non (“without which, nothing”) of your online marketing activity.
Anything that is not part of (or contributing to) your funnel is basically useless!
ClickFunnels will let you create all your opt-in pages, sales pages, email sequences, membership areas, online training courses etc, and link them together to build your funnel — all in one, easy to use tool.
ClickFunnels is an excellent product for building sales funnels.
It was designed from the ground up, purely for that one purpose, and so, of course, it does it very well.
It is not the cheapest product in the world ($97 basic level, $297 for all the bells and whistles), but it can save you the cost of several other products that you will no longer need, which may make it the cheaper option.
The whole purpose of ClickFunnels is to upsurge your profits. If you use it well, it will make you far more money than it costs you, so price shouldn’t be an issue. Particularly at the entry level (you can upgrade later).
There is also another huge benefit from using ClickFunnels, in addition to the product itself, that nobody talks about…
That is the education that you get along the way. Not just the product training, but the whole mindset that ClickFunnels is built around.
It saturates everything they do, and if you become a member of the ClickFunnels community, you will find it difficult to avoid raising your marketing game as you almost subconsciously absorb all these principles.
CREATV has been building funnels for our clients for a long time on top of offering them a website for our clients to make the best of both worlds. A well-maintained funnel and website paired together make for a beautiful combination. We’d love to help take the guesswork out of it for you and help you get the entire funnel process set up so you can start seeing leads come in today and generating higher producing profits immediately.
I’m often astonished by how little Google Analytics is used by the small business owners that I work with. Everyone knows the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often ignored, even though it’s a serious part of online marketing.
Using Google Analytics is vital because you need to regulate what is working! This is particularly significant with search engine optimization, since you’ll want to know what content is generating traffic and how that traffic is converting on your website.
In my work with small business owners, I frequently see one of two faults with Google Analytics:
In one case, I worked with a patron whose developer made a enormous mistake that triggered stopping all traffic to their website (if you’re interested in the technical clarification, they restructured the website and redirected traffic away from the domain where the site had been). As you can see, months went by with zero traffic to the site. Because no one was checking Analytics, this went by overlooked. Opportunely, we were able to fix this situation but it is certainly not something that you want to have happen to you!
Setting up Google Analytics on your website is quite laid-back. If I developed your site for you, this is already set up for you. Otherwise, you can use these steps:
Note that you will maybe want to share this data with your promotion staff or online marketing consultant. To do so, you can just add them as a user on your Analytics account for this profile by clicking on the “Admin” button on the upper right-hand corner, selecting your profile, clicking on the “Users” button, and then selecting “New User.”
Having Google Analytics set up will allow you to gather useful data, such as:
Analytics also lets you to track goals on your website. Essentially, you can set a goal that you want to attain through your web marketing. Of course, if you’re selling something on your site you would track sales, but if you’re in the service industry, common goals might contain:
These goals will help you to recognize whether you’re generating leads, inspiring people to stay in touch, and engaging with current and potential clients. If you find that you’re not meeting your goals, then you’ll need to make some enhancements to your website or your content strategy (though usually, you’ll need to make improvements to both!).
By using Google Analytics, you will be able to do one of the most important things for online marketing: track what’s working and what’s not so that you can adjust! As you gather more data, you’ll be able to categorize what keywords, content, and referral sites are helping you to meet your goals. You can then tweak your approach to take advantage of those and to make improvements to the ones that aren’t working.
Page speed refers to the amount of time a page needs to be entirely loaded. Page speed depends on many diverse influences, from host to design and can be optimized. In fact, load time does matter for both users and search engines.Users are less likely to stay on a website that takes ages to load and Google will undoubtedly penalize your website for being too sluggish. Also, a fast website also converts better.
Like it or not, people today are impatient. They’re used to fast internet, to clicking on a link and being able to dive in instantly. Page speeds that would have been cause for celebration 10 years ago, today just irritate and aggravate people. Annoyed and frustrated people don’t convert.
2010 was the year where Google publicized it was going to regard page speed as a ranking signal. Google is concentrating since a few years on bringing the best onsite user experience imaginable.
Page speed comes in that logic. If a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements needs to be consider offering the best experience possible). While Google seems to reward fast-ranking website it won’t hurt your rankings severely, unless your website is very slow. In 2010, Google was stated that only 1% of search engine results get penalized by the page speed factor.
While page speed is important to Google and for your rankings, it does also impact your user experience. And it is not a secret that an optimistic user experience often leads to better conversions.
A fast website generates a good user experience in many ways:
Thus, a minor decrease can affect in substantial loss of conversion rate as people will be more likely to abandon their shipping or by leaving your website.
As we said above, a well-organized page speed trusts on different optimizations. In the other hand, a poor load time results from:
If you aren’t sure how fast your website is loading, you can test it on GMetrix. Gmetrix shows you your load speed ratings from both Google Page Speed and Yahoo! YSlow. Preferably, you want a page speed of around 2 seconds. If your page load takes longer, here is some more in-depth tips to get your site at its prime:
Images and videos can be pretty data heavy. Image compression shrinks the image files, sometimes cutting the file size by more than half. A poor compression will mess with your image quality. Try smush.it and tinypng.com to decrease your file size while still giving you decent-quality images. Movavi.com is a decent video compressor. For images or videos where you need high quality, you can learn to do the compression yourself or buy a professional compression program.
Speaking of images, when you add images to your blog, resize them first. Many people upload a full-size image and decrease the size later using html or their content management system. When you do this, your visitors browsers don’t just load the smaller image you want them to see. They take the time to load the full image size, then follow your html’s directions for resizing it. In its place, decrease the image size, then add it to your site. This way your visitor’s browser instantly loads the correct (and smaller!) file size.
Unless you unquestionably need to, don’t embed images, videos, widgets or anything else on your blog. When you embed something, that media isn’t part of your site. It’s from another site. Your visitor’s browser needs to intrude loading your blog to run off and get that embedded media from somewhere else. Known as “redirects,” these little side-jaunts can really decrease your load times. Upload everything to your own server.
Updating your site elements consistently is usually suggested for security reasons — and those are important. But old code can also slow the site down. Upgrading the various elements of your site as needed can avert you from losing speed over time.
If compressing your images and videos isn’t giving you enough of a improvement, try compressing your entire site. Gzip is a free tool for turning your website into a zip file. Your zipped website is sent to your visitors for their Gzip-compatible browser to open. For an idea of how well it works, hop over the to Yahoo! home page. Yahoo!’s html is around 101 kb but has been compressed to about 15 kb.
Caching stores some of your site elements on your visitor’s browser. Those saved bits are what web browsers get rid of when they “clear the cache.” Caching doesn’t help the first time someone visits your site, but it decreases load times for repeat visitors. The cache means most of the site is on their browser. Less stuff needs to be sent over from your server, reducing load times.
Your site can never load faster than your server runs. You can optimize your site speed a dozen ways, and if you have a slow server, you’ll still see slow load times. Increasing your bandwidth can prevent your site from slowing down during highest traffic. You can talk with your web host to find out what bandwidth options they offer. Alternatively, your host may just have an outdated server. In that case, either you need a new web host or a better server with your current host.
When businesses are looking to turn their website into a lead generation tool, we constantly recommend a search engine optimization (SEO) stratagem. Why? Because you can’t produce new leads with a website if prospects can’t find it when they are searching online. However, we’ve found that a lot of people have a bad taste in their mouth about SEO and are afraid it’s going to turn-off potential visitors to their website.
In some ways, this is logical and very true. There are a lot of inexperienced developers and digital marketers out there who don’t know how to correctly implement SEO so that it advances the user experience. Furthermore, there are folks out there who still think that the short-term gains of black hat SEO are worth the long-term significances. It never is. Google and Bing black-list websites that frequently partake in black hat SEO.
Justifiably, marketers can have a damaging view of search engine optimization, so we are pleased to explain the real worth of SEO, how to implement it properly, and disperse any of the myths surrounding SEO. Below are five common myths that we hear.
This myth may have been true about five years ago, but it’s not essentially the case anymore. The search engines have perfected and extended their algorithms so now they comprehend that connected keywords will logically appear on the same page of a website. As such, a webpage or blog can rank for numerous diverse, connected terms.
For example, if a business offers software design and development, when they discuss software design, development-related terms will often naturally appear in the text because they are so closely connected. Likewise, a firm that offers “regulatory compliance consulting” and “state filings” amenities will naturally create webpages or blogs that have both key terms on the page and search engines will identify the terms are obviously related and can rank the same page for two different terms.
The forewarning here is that it’s characteristically ideal to emphasize on one chief keyword and then have one or two secondary, related keywords. The keywords must be related in order to potentially rank in search engine results pages (SERPs).
The powers that be at major search engines, like Google and Bing, have said repeatedly when they roll out new algorithm updates that they are concentrating on the user knowledge and cultivating search for users. It’s significant that they said for users and not for businesses. For this very reason, keyword stuffing (the practice of overcrowding one keyword into a blog post or webpage as many times as possible to the point of making the content tough to read) will work briefly and then will tank the rankings. Why? Because it creates an awful user experience.
You’ve likely experienced a website that stuffs the heck out of keywords to the point that it’s irritating. It makes the content tough to read and the website begins to look spammy or untrustworthy. Most users will rebound off a site with keyword stuffing and won’t return. It doesn’t take the search engines long to categorize this user behavior and ding the website’s rankings.
We’d like to bust this myth right now. When SEO is done properly, it should improve the user experience, not detract from it. This is one of the main reasons it is so important to work with a reputable SEO firm. Reputable firms understand that the goal of SEO is to get the right content in front of the right user at the right time. This does not mean driving a ton of useless traffic to a website by capitalizing on the top search terms. It means that a website or blog should be optimized for relevant search terms that ideal clients or prospects are searching.
When it comes to lead generation on a website, the focus should always be quality over quantity. For this reason, proper search engine optimization efforts will focus on the right traffic, not the maximum volume of traffic. SEO efforts should be transparent to site visitors because it will help direct them to the right content without yelling at them (ahem, keyword stuffing).
Again, this myth may have been true five years ago but is basically false today. Yes, SEO can take about three to six months to start showing substantial results, but it can also start showing improvements within a month of implementation. It all is contingent on expectations. Nothing excessive was built in one day. And nothing with staying power was launched overnight.
If three months is “too long” for a business to wait to start seeing significant results, then it’s vital to implement a SEM strategy as well. Pay-per-click (PPC) campaigns on platforms like Google AdWords or Bing Ads are a great companion to SEO since they tend to get results rapidly, depending on the budget due.
This one is complicated, but we still say it’s a myth because it doesn’t work in all circumstances. There are reports that say longer text is better for rankings, while other reports say that pages with 500 or so words are ideal. There isn’t any real agreement. Eventually, it is contingent on the business, the industry, and you may have guessed, the end user. Does the end user have time to read 2,000-words blog posts? Is the content so technical that it needs at least 3,000 words? Can you cover the fundamentals in 500 words? What works for one business may not work for another. It’s best to follow an average of about 500 or so words and expand/shorten as needed. If the text is long enough to provide the right amount of data for the end user, you can’t go wrong.
When it comes to SEO, there are some rules that firms should do and should not do. Then there is a more fluid area of best practices that are recommended, but are somewhat flexible to accommodate and improve the user experience. We continually recommend that businesses work with a vetted, trustworthy SEO firm that can show demonstrated results. We also caution businesses to be skeptical when a firm promises big results that seem too good to be true. Concentrating on the needs of the end user and their experience is always a winning resolution.
Search Engine Optimization is at the heart of what we do at CREATV. Owning a website without carrying out SEO is like having a car with no motor: It may sit there, simply existing, but it will not get anywhere.
According to Internet Live Stats and Search Engine Land– a prominent tech publication, there is over 40,000 search queries every second on Google, which amounts to over 3.5 billion searches per day. In 2017, the corporation stated that there are have been over 2 trillion queries in the past year! That amounts to lost opportunity for owners of websites not utilizing SEO.
Common Issues Stemming from a Website That Lacks SEO
With so many Internet-enabled devices and web browsers on the marketplace, it’s never been more significant for a company’s website to be well-suited with all browsers, formats and screen sizes. CREATV will help you pilot the new terrain of responsive web design by allowing all your potential customers to effortlessly navigate your website towards key decision points.
If your site has been underperforming, a common culprit could be that your site is not mobile responsive. Google’s mobile-friendly score is now biased more heavily than ever when defining your ranking because of the dramatic shift towards mobile web traffic. Analysis has confirmed that more than 95 percent of relative price searches performed by customers is presently coming from mobile devices. As more people are merging the use of search engines with their mobile devices, policies from tech companies have shifted towards conforming higher towards filling these browsing behaviors.
If you have an account with Twitter, Facebook, Google plus, LinkedIn and Pinterest among other social media platforms, keep going. You could miss out on an eccentric chance to modify the statistics for your business. Social media has today turned to be a challenging pillar of marketing that cannot be overlooked. The newest statistics show that more than 2 billion people make use of it in some form. Social media is in fact revolving to be the main channel of communication.
Social media is a very valuable business tool. It can assist you in reaching out for likely customers within a specific setting and is very critical for preserving your base of clientele. Social media marketing (SMM) is demonstrating to be a cost-effective approach and different tactics for marketing and advertising are exploited on the diverse platforms available. It denotes to the practice that contains boosting traffic to your website or gaining online attention via social media sites. You do not need to know them all and how each of them work, as we at CREATV provide a skilled and seasoned specialist to handle all your needs in social media marketing.
We are a Las Vegas based professional and experienced E-commerce web design and marketing agency. We have helped numerous small businesses with increasing their e-commerce business.
Here at CREATV we are devoted to satisfying your eCommerce development needs and handing over to you the full ability to relish in all the perks that come with owning an online store. We talk to individuals and business owners to identify their desires and goals. We treat each client as a unique case and work to implement their vision. We consult with you at no cost and offer competitive pricing and premium value as compared to other web agencies. Our designs are contemporary and up to date with the newest trends in web coding and visual appeal. We give our clients flexibility in how they would like to run their site– we can create practical automation or provide you with one-on-one training on how to manage goods and inventory. Once a project is finished, the keys are given over to you at launch time and you are in full ownership of your store. We do offer maintenance plans for those that would like to focus on the bigger tasks, while we handle the smaller ones.